I’m an freelance multidisciplinary creative director specializing in branding, identity development, packaging design, print design, visual merchandising / point-of-sale development, packaging pre-press production, digital content design and asset production across all platforms. My expertise in print and packaging production allows me to cohesively bring strategy, hands-on design and press ready mechanicals from concept through final production. My experience spans beauty, fragrance, cosmetics, fashion, and consumer packaged goods.
Freelance Creative Director | Packaging and Graphic Design + Production
Managed the design process from initial concept to finished goods, including budget targets, mood boards, design layouts and comps, on-set photography direction, retouching, production mechanicals, on-site press approvals, and color production standards.
Managed the design process from initial concept to finished goods, including budget targets, mood boards, design layouts and comps, on-set photography direction, retouching, production mechanicals, on-site press approvals, and color production standards.
Managed the design process from initial concept to finished goods, including budget targets, mood boards, design layouts and comps, on-set photography direction, retouching, production mechanicals, on-site press approvals, and color production standards.
Managed the design process from initial concept to finished goods, including budget targets, mood boards, design layouts and comps, on-set photography direction, retouching, production mechanicals, on-site press approvals, and color production standards.
Design of EDT primary and secondary, in collaboration with creative director; attended on-site bottle run and carton press approvals to ensure accuracy and excellence.
Directed creative development and execution for the Soaps and Sanitizer category including conceptualizing strategic themes for product collections with Brand team, adhering to budget constraints, directing still life photo shoots for final photography compositions of label designs.
Production ready mechanicals following brand guidelines.
Production ready mechanicals following brand guidelines.
Digital asset crop guides based on approved single page ad layout and cascading into dynamic layouts ensuring consistency across all, for the launch of this fragrance collection.
Produce digital assets for Sephora using provided brand content.
Digital asset crop guides based on approved single page ad layout and cascading into dynamic layouts ensuring consistency across all, for the launch of this fragrance collection.
